![]() ![]() Today, several prominent tech brands are doubling down on blue, especially an electric blue that really pops in digital applications. Bright blue came to represent cutting-edge technology, and became a popular choice for tech firms that wanted to stay in the comfortable blue family, but kick up the liveliness quotient. ![]() ![]() We’re not sure when corporate photographers started using blue gels in their shoots, but the cyan-toned conference room and cool-blue laboratory are still popular stock-photo choices. Both dark blue and black connote sober authority, something early tech pioneers were anxious to communicate.Īs the tech sector matured, the blue tones lightened and brightened. Blue is a perennial choice in corporate branding - not only is it the color most people cite as their favorite, it’s also associated with power and success. Some of these brands, like IBM and HP, date from an era when tech companies wanted to be viewed as stable corporate partners, rather than game-changing disrupters. Not surprisingly, more than half of the top 100 had elements of dark blue or black in their logos. For tech company colors, blue is always true While the range of colors and combinations is varied, we noted a few intriguing themes. Recently, we took a look at brand colors in the top 100 technology firms. As strategists and designers, we are always curious about the use of color in culture and business.
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